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Apple Launches AppleCare One for Multi-Device Coverage at $19.99 Monthly

On July 23, 2025, Apple introduced AppleCare One, a subscription service covering up to three Apple...
Key Metrics

3.4

Heat Index
  • Impact Level
    Low
  • Scope Level
    National
  • Last Update
    2025-07-23
Key Impacts
Positive Impacts (2)
Apple Inc. (AAPL)
Nasdaq-100 Index
Negative Impacts (2)
Electronics Repair Services (independent shops like uBreakiFix)
Third-Party Device Insurance Providers (e.g., Allstate’s SquareTrade)
Total impacts: 6 | Positive: 2 | Negative: 2
Event Overview

On July 23, 2025, Apple introduced AppleCare One, a subscription service covering up to three Apple devices—including iPhone, iPad, and Apple Watch—under one plan for $19.99 per month. Additional devices can be added for $5.99 each. Available in the U.S. starting July 24, 2025, the plan includes unlimited repairs and standard AppleCare benefits.

Event Timeline
Apple Introduces AppleCare One Plan Covering Multiple Products with Single Subscription
2025-07-23

On July 23, 2025, Apple announced the launch of AppleCare One, a subscription service that allows customers to cover multiple Apple products under one plan for $19.99 per month. The plan protects up to three devices such as iPhone, iPad, and Apple Watch, with the option to add more devices for $5.99 per month each. Customers in the U.S. can enroll starting July 24, 2025, directly via their devices or Apple Store. AppleCare One includes all traditional AppleCare benefits such as unlimited repairs for accidental damage (drops and spills), 24/7 priority support from Apple experts, Apple-certified service, battery coverage, and expanded theft and loss protection now covering iPad and Apple Watch in addition to iPhone. Customers can add eligible Apple products up to four years old if in good condition, a significant extension beyond the previous 60-day window for purchasing AppleCare. This single-plan approach offers savings of up to $11 monthly compared to enrolling each product in separate AppleCare plans. This service aims to simplify product protection by offering combined coverage, improved value, and convenient service for multiple Apple devices.

Total events: 1
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