Key Metrics
6.09
Heat Index-
Impact LevelMedium
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Scope LevelRegional
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Last Update2025-09-05
Key Impacts
Positive Impacts (3)
Negative Impacts (1)
Event Overview
The fine underscores the tension between tech giants and regulatory bodies over market dominance and fair competition. The issue highlights the economic and legal challenges posed by the concentration of power in the digital advertising sector, emphasizing the need for robust antitrust enforcement to protect smaller competitors and consumers.
Collect Records
European Commission Fines Google €2.95 Billion for Antitrust Violations
The European Commission announced a €2.95 billion antitrust fine on Google on September 5, 2023, due to anti-competitive behavior in its advertising technology business. The Commission stated that Google favored its own online display advertising services, which harmed competitors and online publishers. This abusive market power has been ongoing since 2014. Google is required to stop this self-preferential conduct, address inherent conflicts of interest, and must inform the Commission of its compliance plans within 60 days.