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Google Unveils AI-Driven Shopping Experience with Direct Purchasing and Ad Formats

This development represents a shift in e-commerce, integrating AI to enhance user experience.
February 11, 2026 by
Key Metrics

11.93

Heat Index
  • Impact Level
    Medium
  • Scope Level
    Global
  • Last Update
    2026-02-11
Key Impacts
Positive Impacts (5)
Etsy Inc.
Wayfair Inc.
Alphabet Inc. (Google)
Shopify Inc.
United Parcel Service & Broader Parcel-Delivery Sector
Negative Impacts (6)
Target Corporation
Amazon.com Inc.
Digital Advertising Technology Providers (e.g., The Trade Desk, Criteo)
Meta Platforms Inc.
Payment Networks (Visa & Mastercard)
NVIDIA Corporation
Total impacts: 12 | Positive: 5 | Negative: 6
Event Overview

This development represents a shift in e-commerce, integrating AI to enhance user experience. The new features aim to streamline the shopping process, offering direct purchasing and innovative ad placements. Collaboration with major retailers supports seamless payment within the AI ecosystem, signaling a transformation in digital commerce.

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谷歌推出基于AI的购物功能
2026-02-12 00:06

谷歌正推出一种新的购物方式,允许用户在搜索时通过人工智能获取答案并直接购买商品。此功能也将加入到Gemini聊天机器人中。Alphabet已测试新的广告格式,使零售商能在AI模式下展示商品,并支持直接在Gemili内购买Etsy和Wayfair的商品。新推出的“直接优惠”功能将帮助品牌向潜在客户提供折扣。谷歌还与Shopify、塔吉特、沃尔玛等合作,实现了在其AI产品中的无缝支付体验。这一系列举措旨在重新定义广告形式,并为未来的商业体验打下基础。

Total records: 1
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