Key Metrics
13.82
Heat Index-
Impact LevelMedium
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Scope LevelNational
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Last Update2025-09-10
Key Impacts
Event Overview
The rebranding of a major news network signifies a strategic move towards independence and modernization. This shift aims to establish a new identity, emphasizing a fresh approach to news and opinion. The change reflects broader trends in media, where networks seek to redefine themselves in a competitive landscape.
Collect Records
MSNBC Rebrands as MS NOW Following Spinoff from NBCUniversal
MSNBC has rebranded as MS NOW (My Source News Opinion World) following its spinoff from NBCUniversal. The rebranding is led by Versant CEO Mark Lazarus. The move aims to establish a new, independent identity and build a modern, independent newsgathering operation. NBCUniversal is removing the NBC name and peacock logo from its news brands. MSNBC hosts like Rachel Maddow remain optimistic about the change, while conservative influencer Saagar Enjeti and former host Keith Olbermann have expressed skepticism. The rebranding includes incorporating NBC brands like CNBC and USA, and the NBCUniversal News Group will focus on NBC News and affiliates. Despite the change, MS NOW is expected to continue producing progressive content.