Key Metrics
44.62
Heat Index-
Impact LevelMedium
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Scope LevelGlobal
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Last Update2025-09-12
Key Impacts
Positive Impacts (2)
Event Overview
This event highlights the strategic timing of product announcements, leveraging a significant anniversary to generate additional interest and engagement. The focus is on revealing details about highly anticipated games, indicating a strong push for the Nintendo Switch and its upcoming titles.
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Nintendo Direct Scheduled for Friday, Coinciding with Super Mario Bros. 40th Anniversary
Nintendo Direct is scheduled for this Friday, coinciding with the 40th anniversary of Super Mario Bros. Some games are expected to be absent from the presentation.
Nintendo Announces 60-Minute Nintendo Direct for September 12
Nintendo has announced a 60-minute Nintendo Direct on Friday, September 12, starting at 6 a.m. PT/9 a.m. ET. The presentation will focus on upcoming games for the Nintendo Switch and Nintendo Switch 2. The event will be streamed on YouTube and the Nintendo Today app. It is expected to feature more details on 'Pokémon Legends: Arceus' (releasing October 16), 'Metroid Prime 4' (with an uncertain release date despite a promised 2021 launch), and 'Kirby Air Riders' (launching in November). The event may also include new game reveals.