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Sonder Abruptly Closes After Marriott Ends Licensing Agreement

The termination of a licensing deal between a major hospitality company and a property-tech firm...
Key Metrics

13.83

Heat Index
  • Impact Level
    Medium
  • Scope Level
    National
  • Last Update
    2025-11-12
Key Impacts
Positive Impacts (4)
Marriott International Inc.
Hilton Worldwide Holdings Inc.
Airbnb Inc.
Travel Insurance Providers
Negative Impacts (4)
Sonder Holdings Inc.
Hotel REITs
High-Yield Credit of Hospitality Start-ups
PropTech Start-ups and Venture Capital
Total impacts: 8 | Positive: 4 | Negative: 4
Event Overview

The termination of a licensing deal between a major hospitality company and a property-tech firm leads to the sudden closure of the latter, causing disruption for customers. The event highlights the risks associated with business partnerships and the potential impact on consumer experiences.

Collect Records
Sonder Shuts Down After Marriott Terminates Licensing Deal
2025-11-12 23:03

Sonder, a San Francisco property-tech company previously valued at $1.9 billion, abruptly shut down after Marriott terminated their licensing deal, leaving hotel guests stranded.

Total records: 1
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