Key Metrics
13.36
Heat Index-
Impact LevelMedium
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Scope LevelGlobal
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Last Update2026-01-21
Key Impacts
Positive Impacts (10)
Negative Impacts (1)
Event Overview
The integration of advanced AI technology into personal devices highlights the ongoing competition in the tech industry. This move signifies a strategic partnership and significant investment in improving user experience through enhanced digital assistance, potentially reshaping the landscape of AI-powered services.
Collect Records
Apple Plans to Launch AI Chatbot 'Campos' as Major Siri Upgrade
Apple is planning to launch an AI chatbot, codenamed 'Campos', as a significant upgrade to Siri. The chatbot will be deeply integrated into the operating systems of iPhones, iPads, and Macs, replacing the existing Siri interface. Users can activate the new service through voice commands or by long-pressing the side button on their devices. The new service will have features including analyzing screen content, accessing personal data, web searching, content creation, image generation, summarizing information, and analyzing uploaded files.
Apple Plans to Use Google's Gemini AI for Siri
Apple is reportedly close to a $1 billion annual deal to use a custom version of Google's 1.2 trillion parameter Gemini AI model to power the new Siri. The success of this integration will depend on how well Apple combines its existing system with Google's technology. Neither Apple nor Google has commented on the deal, but Tim Cook hinted at related developments in a previous earnings call. This partnership could lead to significant changes in the AI landscape.