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China Introduces Enhanced Oversight for Live Streaming E-commerce

New regulations aim to address the unique challenges of live streaming e-commerce, focusing on...
Key Metrics

11.74

Heat Index
  • Impact Level
    Medium
  • Scope Level
    National
  • Last Update
    2026-01-07
Key Impacts
Positive Impacts (2)
AI Digital-Human Solution Providers (e.g., SenseTime, iFlyTek)
Compliance & Cyber-security Software Vendors
Negative Impacts (4)
Kuaishou Technology
Douyin / ByteDance (private)
PDD Holdings (Pinduoduo)
Alibaba Group
Total impacts: 7 | Positive: 2 | Negative: 4
Event Overview

New regulations aim to address the unique challenges of live streaming e-commerce, focusing on traffic control and AI-generated content. The measures are designed to prevent misinformation and extend oversight to private domain live streaming, reflecting a broader regulatory effort to manage the rapidly evolving digital commerce landscape.

Collect Records
China Issues New Regulations for Live Streaming E-commerce
2026-01-07 16:02

The State Administration for Market Regulation and the Cyberspace Administration of China have jointly issued the 'Live Streaming E-commerce Supervision and Management Measures.' This regulation targets the unique characteristics of live streaming e-commerce, enhancing oversight by including traffic control and AI-generated content, such as digital human hosts, to prevent the spread of false information. The measures also extend to private domain live streaming, requiring other network service providers to fulfill their platform obligations according to their specific services.

Total records: 1
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